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Robin D Castro
Robin D Castro
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Product Design

SGM Web

Sakaria Global Migration

Role

UX/UI Designer & Web Developer

Year

2023

Industry

Immigration & Consultancy

Client

Sakaria Global Migration

Services

UX/UI Design, Website Design & Development (Wix)

Project hero image

70% of users find migration websites confusing and difficult to navigate. The industry suffers from trust issues due to scams and overly technical jargon. SGM needed a professional, trustworthy website that could be easily maintained by their team.

Quick Overview

Designed and built a trustworthy consultancy website on Wix for a global migration firm — simplifying complex visa processes, building user trust through transparency, and empowering the client team to self-manage content updates.

Wix

Platform

70%

Industry Pain

4+

Features

Yes

Self-Service

Key Outcomes

Improved consultation conversion rates through clear CTAs and simplified user journeys
Built trust with certifications, testimonials, and jargon-free content
Client team independently manages content and updates — no developer dependency
Integrated booking system, blog, and SEO tools for sustained organic growth

Problem

The Challenge

Migrants face lack of clear information, trust issues from industry scams, and overwhelming application processes. Existing websites are filled with technical jargon that alienates users. SGM needed a solution that was both user-friendly for visitors and easy to manage for their non-technical team.

Solution

The Solution

Created a platform with a Visa Eligibility Checker, online consultation booking, step-by-step application guides, and trust-building elements including certifications, testimonials, and case studies. Multilingual accessibility for global reach.

The Solution

Platform

Built on Wix

The website was designed and developed on the Wix platform — a deliberate choice for this client. Wix provided the right balance of design flexibility and client self-service capability, allowing the SGM team to update content, manage blog posts, and handle SEO without developer assistance.

01

Wix Editor

Custom-designed layouts built in Wix Editor with pixel-level control over typography, spacing, and responsive breakpoints.

02

Wix Bookings

Integrated consultation booking system allowing users to schedule visa consultations directly on the website.

03

Wix Blog & SEO

Blog system for immigration guides and news, with built-in SEO tools for organic traffic growth.

04

Client Self-Service

The team manages content updates, testimonials, and service pages independently — no developer needed for day-to-day changes.

Outcomes

Results & Impact

  • 01Improved consultation conversion rates
  • 02Enhanced user trust and confidence
  • 03Higher satisfaction through simplified processes
  • 04Client independently manages content and updates via Wix

What's Next

Future Directions

  • 01AI-driven personalization
  • 02Expanded multilingual support
  • 03Personal progress-tracking dashboards

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